Online Marketing Strategy Guide

Looking to build an online strategy? Well look no further as this guide has been created to help you create a comprehensive Online strategy for your product and brand (or even to promote yourself)

Its important to understand the fundamentals to building a successful digital campaign and this document will assist with just that. It will help you define the following in a step by step process:

High Level approach to creating a online marketing strategy

What elements to consider when creating a plan

How to select the best platforms and channels to use and why you should use them

Which types of media to use based on your objectives

How to differentiate between elements like Content, Campaign, Channel, Usability etc